James Valley Scent Company Full Rut Gel. Full Rut Gel uses internal reproductive deer glands, musks and secretions. This lure is enhanced with "in-season" estrous urine and secret ingredients that really intensify its effectiveness. This product in limited in supply. Full Rut Gel should be used during PRE, FULL and Post Rut periods of the breeding cycle. It is a sex lure formula that has a different aroma and formulation than the Full Draw Formula. James Valley Full Rut Gel works best on scrapes or for opening up "mock" scrapes at tree stand set-ups 3-4 weeks before th peak of the rut. James Valley Scent Company.